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Passport HolyokePassport Holyoke is an organization consisting of a collaboration of venues across the City that is seeking to promote cultural, recreational and educational events in Holyoke Established in 2006, Passport is a way for cultural and recreational venues across the city to organize events and list those events in one location in order to keep people in Holyoke to see all that the City has to offer. Passport Holyoke is working to increase awareness of events occurring in Holyoke and to promote the City of Holyoke to attract more visitors to events as well as restaurants, hotels, and retail stores. The group established a website,, and in 2007 received a Turnpike Authority Grant to assist in the creation of a tourism brochure to promote business in Holyoke and to further advance the mission of the group.

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